Strategy practice
We find the normal to your idea.
Most teams move along the surface of their idea. We look along the one direction that points straight out of it.
Four practices
- 01
Finding the normal
The direction your team isn't considering, stated plainly with the reasoning behind it.
- 02
Surface analysis
Everything your plan assumes, sorted by how much weight it is carrying.
- 03
Tangent management
The work your team does instead of the work it meant to do, costed and triaged.
- 04
Projection
Your idea, moved into another context, to see what survives the trip.
Recent insights
All insights âCase study
When projection fails: recognizing non-portable strategy
Not every idea survives context transfer, and that failure is data worth capturing.
Read the case study â