Tag
Strategy
5 insights with this tag.
Three ways to tell if your strategy is load-bearing
Most strategic plans can't support their own weight once the presentation ends.
When projection fails: recognizing non-portable strategy
Not every idea survives context transfer, and that failure is data worth capturing.
Case study: projecting a bakery's loyalty program into a second context
A regional bakery wanted to grow its loyalty program. We moved it into three other contexts to see what survived. Two of the three projections were useful.
In defense of the billable tangent
Tangents touch an idea at one point and then leave. Most are waste. A few are the most valuable thing a team does all quarter.
Every idea has a normal. Most teams never look along it.
Teams refine their ideas in every direction except the one that points straight out of them. A short case for looking perpendicular.